International Correspondence Schools: Here's An Extra $50, Grace—I'M Making Real Money Now campaign

Judson Knight

In 1919 International Correspondence Schools (ICS) debuted a print advertisement with the tag line "Here's an Extra $50, Grace—I'm Making Real Money Now." The ad included a picture of a man handing the results of a recent raise at work to his wife, who appeared ecstatic.

International Correspondence Schools: Here's An Extra $50, Grace—I'M Making Real Money Now campaign

Judson Knight

Overview

In 1919 International Correspondence Schools (ICS) debuted a print advertisement with the tag line "Here's an Extra $50, Grace—I'm Making Real Money Now." The ad included a picture of a man handing the results of a recent raise at work to his wife, who appeared ecstatic. The text suggested that those who enrolled in the institution's correspondence courses and applied themselves with diligence could likewise expect financial rewards. "You have the same chance [previous students] had," the text concluded. "What are you going to...

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