International Business Machines Corporation: The Little Tramp campaign (1980s)

Darylf Mallett

A giant in the world of machinery designed to help people conduct business, International Business Machines Corporation (IBM) got its start in 1911.

International Business Machines Corporation: The Little Tramp campaign

Darylf Mallett

Overview

A giant in the world of machinery designed to help people conduct business, International Business Machines Corporation (IBM) got its start in 1911. Incorporated in New York in that year as the Computing-Tabulating-Recording Co., a consolidation of three companies that dated back even further, the new company grew quickly. In 1924 the company acquired International Business Machines Corporation and assumed the company's name. Over the course of the following years the company acquired numerous businesses and products, including Ticketograph Co. (1921), Pierce Accounting Machine Co. (1922), the counting and...

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