International Business Machines Corporation: The Little Tramp campaign (1980s)

Darylf Mallett

A giant in the world of machinery designed to help people conduct business, International Business Machines Corporation (IBM) got its start in 1911.

United States
Strategy

International Business Machines Corporation: The Little Tramp campaign

Darylf Mallett

Overview

A giant in the world of machinery designed to help people conduct business, International Business Machines Corporation (IBM) got its start in 1911. Incorporated...

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