International Business Machines Corp.: E-Business campaign

Mariko Fujinaka

Long associated with mainframe computers, International Business Machines Corporation (IBM) struggled in the late 1980s because it was unable to deal with a world dominated by personal computers and other changes in the marketplace.

International Business Machines Corp.: E-Business campaign

Mariko Fujinaka

OVERVIEW

Long associated with mainframe computers, International Business Machines Corporation (IBM) struggled in the late 1980s because it was unable to deal with a world dominated...

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