International Business Machines Corp.: E-Business campaign

Long associated with mainframe computers, International Business Machines Corporation (IBM) struggled in the late 1980s because it was unable to deal with a world dominated by personal computers and other changes in the marketplace.

International Business Machines Corp.: E-Business campaign

Mariko Fujinaka

OVERVIEW

Long associated with mainframe computers, International Business Machines Corporation (IBM) struggled in the late 1980s because it was unable to deal with a world dominated...