International Advertising Expenditure Forecast, March 2011

This presentation covers Warc's International Ad Forecast, published in March 2011, and covering 12 major markets.
  • According to the Forecast, strong growth in the BRICs - Brazil, Russia India and China - will be among the main drivers of the international advertising sector's continuing recovery over the period to 2012.
  • More specifically, the Forecast argued India will be the fastest-growing market in 2011, the USA continues to hold the biggest share of the advertising expenditure market....

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