Internal and external stakeholders forum

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years.

Internal And External Stakeholders Forum

The healthcare industry's reputation in the future

Nic WisemanandStephen WelchEcho Research

 

INTRODUCTION

The pharmaceuticals industry is at a crossroads, its reputation is at stake. On 21 December 2001...