Interislander – Refloating a Sinking Kiwi Icon

In 2005, the Interislander ferry service was a tired Kiwi brand icon experiencing a sustained period of decline.

Interislander – Refloating a Sinking Kiwi Icon

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Consumer ServicesSaatchi & Saatchi NZInterislanderRefloating a Sinking Kiwi Icon

SUMMARY

This is a story of how Saatchi & Saatchi NZ breathed new life into a tired Kiwi...

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