Inter(esting)activity
Roderick White
The spread of digital TV across a significant proportion of households in most major TV advertising markets has enabled interactive TV advertising albeit, with several different operating 'platforms', each...
Inter(esting)activity
In this introduction to Admap's focus on interactive communications, Roderick White looks at developments in interactive Television (iTV) - for advertisers and programme makers; internet and web based activity; and finally SMS, text messaging through the mobile phone.
