Interest marketing: the only way to brand marketing

张军

The discussion of interesting e-commerce has increasingly attracted marketers. Whether it is Douyin, Kuaishou, video accounts, or brand independent positions, marketing is in the process of digging out the next value depression, and is also digging for more reliable fans. Don't forget that the core connection point is "interest" itself. On the basis of this origin, force yourself to make strange moves, and just play the real role of "interest" in the face of traffic anxiety.

In the perception of ordinary people, what is the relationship between the post office and postpartum depression?

In the marketing concept of BeBeBus, there is.

On August 23, BeBeBus, the four major mother and baby brands for newborn spine care, and the desert post office of China Post, set up an "emotional transfer station" in the hinterland of the desert. Mothers with postpartum depression collect the voices of mothers with postpartum depression and give them positive echoes.

To this end, BeBeBus invited eight other brands to send healing gifts to mothers, including postcards from the desert post office...

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