Interconnectivity is not the same as enlightenment
'No, I haven't got a bloody brain scanner.' Talk about brain science (as I frequently do) and, at some point, someone will ask you if you have a brain scanner. I guess it's a natural association...
Interconnectivity is not the same as enlightenment
David Penn, managing director of Conquest Research, says we should distinguish between brain science, which is a new way of understanding the consumer mind, and neuromarketing, which through observing mental activity in particular parts of the brain seeks to supplant conventional research.
