Interactivity in 2000: An Industry Viewpoint
Helen Katz Zenith Media
INTRODUCTION
It's 8pm and you're home for the evening. Do you a) turn on the TV set to watch what is airing at that moment on one of the networks? Or b) turn on your computer...
Interactivity in 2000: An Industry Viewpoint
This article describes the current and possible future impact of technology on the practice of advertising.
