Interactivity in 2000: An Industry Viewpoint
Helen Katz Zenith Media
INTRODUCTION
It's 8pm and you're home for the evening. Do you a) turn on the TV set to watch what is airing at that moment on one of the networks? Or b) turn on your computer to comparison shop on the Web? Or c) turn on your VCR to watch a program that you recorded last week?
Or d), do you turn on a single appliance that can do all of this and more? For some people, that last answer is what they believe the majority of...