Interactivity in 2000: An Industry Viewpoint

This article describes the current and possible future impact of technology on the practice of advertising.
  

Interactivity in 2000: An Industry Viewpoint

Helen Katz Zenith Media

INTRODUCTION

It's 8pm and you're home for the evening. Do you a) turn on the TV set to watch what is airing at that moment on one of the networks? Or b) turn on your computer...