Interactive Psychographics: Cross-Selling in the Banking Industry
John Davis, John Schibrowsky, James Peltier and Don Schultz
This paper presents the findings from a study designed to investigate the use of interactive psychographics to develop cross-selling strategies.
Interactive Psychographics: Cross-Selling in the Banking Industry.
James W. PeltierJohn A. SchibrowskyDon E.SchultzandJohn Davis
Over the past decade researchers have increasingly studied how 'relationship marketing' can improve customer loyalty and enhance...