Interactive Brand Marketing Today

Argues that the Internet will continue to grow at an amazing rate, but its potential for marketing has yet to be realised.

Interactive Brand Marketing Today

Myer Berlow Amercia Online, Inc.

The Internet continues to grow at ever-increasing speeds, faster than any other medium in history. It took just five years for the Internet to reach 50 million homes. Television took 13 years to reach that point, and radio took 38.

But many companies have yet to grasp just how powerfully the interactive medium has taken hold, the full nature of its benefits as a marketing tool or the implications of the medium’s explosive growth for their businesses, present and future. Five key trends are developing that firms will ignore at...

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