Intelligent Information to Help you Solve Your Business Objectives

Ric Murphy

The author describes how USADATA.com helped the Oldsmobile Intrigue locate target buyers, and the NFL locate sponsors (or information to feed to sponsors).

Intelligent Information To Help You Solve Your Business Objectives

USADATA.com provides much more than just data

Ric Murphy, USADATA.com

Building a better mousetrap is not enough these days. The technological advances available to one company’s R&D department are available to companies around the world. Closing the deal and making the sale is the desired end result. And to achieve this, companies increasingly are changing the rules of marketing communications.

It used to be that a company ran an ad during a television show popular among its target audience and perhaps bought some print advertising as well. By and...

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