Campaign details
Brand: IntelBrand owner: Intel CorporationEntrant company: Arc Worldwide, ChicagoMarket: GlobalSector: Information technologyMedia channels: Mobile & apps, Virtual & augmented realityBudget: No budget
Intel: Zero-contact test drive
Intel, an American multinational technology company, used an integrated campaign that would reverse declining 'at shelf' device engagement during the Q4 2020 holiday season.
