Intel's partner marketing activities around digital marketing were pilot-driven (with sound individual strategies) but there was a need to revolutionize and lead partner marketing online efforts - to exploit core media and social triggers to ensure widest possible coverage.
Intel: Swarm
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry...