Intel: Inspiring Tomorrow
What do you do when one of the largest technology brands in the world just... disappears? Intel, a brand that once basked in the limelight, came to us facing a very serious issue: People had simply stopped caring about them.
For the first time, Intel was looking to communicate something much, much bigger about their brand. The brief to us: “Microprocessors have become a commodity and the Intel brand is no longer a key factor in the computer purchase. Make the Intel brand relevant to the everyday lives of consumers.” We found several obstacles to addressing...