Intel India: PC Paathshala – pioneering an online learning ecosystem

Intel, the technology brand, set out to help improve the infrastructure, know-how and content around learning in India.

Campaign details

Brand: Intel IndiaLead Agency: Carat IndiaRegion: APAC

Strategy

Objective

Due to the pandemic over 320mn students in India were affected by school closures. It affected the the way students were learning, the way teachers were teaching, and the way parents were involved in the entire process of learning. The education system in India needed a mandatory shift towards online learning. Intel aliging with its purpose of enabling technology for learning and productivity believed it was important to make online learning as easy and comfortable for all stakeholders and ensuring children across India continue...

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