Intel Evo Comedy Competition Variety IP Integrated Marketing

Intel Evo is Intel's ultra-light and thin notebook certification platform, which represents Intel's pursuit of continuous evolution in the experience of using flagship notebook products. The brand expects to open up the brand awareness of Intel Evo, enhance the brand's coverage and favorability among the core workplace groups, and increase channel traffic.

Case details

Brand: Intel Evo

Brand owner: Intel (China) Co., Ltd.

Main agency: Dentsu (Shanghai) Investment Co., Ltd. Beijing Branch

Main agency holding group: Dentsu China

Market launch: Mainland China

Industry: Technology

Media Channels: Sponsorship (Entertainment), Influencers (Celebrity/Celebrity Spokesperson, Key Opinion Consumer KOC, Key Opinion Leader KOL), Website/Micro Website, Mobile & Application APP, Online Display Advertising, Information Feed Advertising, Video/Micro Movie , social media, word-of-mouth marketing, user native content (UGC), content marketing, brand IP marketing

Budget: 25-30 million

Case Summary

Intel Evo is Intel's ultra-light and thin notebook certification platform, which...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands