Intel Evo is Intel's ultra-light and thin notebook certification platform, which represents Intel's pursuit of continuous evolution in the experience of using flagship notebook products. The brand expects to open up the brand awareness of Intel Evo, enhance the brand's coverage and favorability among the core workplace groups, and increase channel traffic.
Case details
Brand: Intel Evo
Brand owner: Intel (China) Co., Ltd.
Main agency: Dentsu (Shanghai) Investment Co., Ltd. Beijing Branch
Main agency holding group: Dentsu China
Market launch: Mainland China
Industry: Technology
Media Channels:Sponsorship (Entertainment),...
