Intel Corporation: Bunny People campaign
Barbra BradyOVERVIEW
During the 1980s the popularity and performance of personal computers (PCs) experienced phenomenal growth. Chip maker Intel Corporation, based in Santa Clara, California, produced a major share of the microprocessors powering those PCs, leading the way in both consumer recognition and sales and claiming a 90 percent market segment share by the late 1990s. By 1990 Intel had begun to focus its marketing on shaping the corporate brand with newly hired agency EURO RSCG DSW Partners, Salt Lake City. The agency set out to create a brand image for Intel's chips as...