Intel – Intel Powers Music MySpace Programme

Intel is a brand that consumers can't touch or, typically, see: it is integral to a computer's performance, but always comes as part of a package.

Intel – Intel Powers Music MySpace Programme

Client: IntelBrand: IntelCampaign: Intel Powers Music MySpace ProgrammeCategory: Small Budget


Intel is a brand that customers can't touch. The processor may be the most powerful element in determining computer performance, but it's always sold as part of a package.

With Intel's new top of the range Centrino Duo, offering better wireless connectivity, greater processing power and reduced battery consumption, Intel wanted to ensure that consumers were not short-changed.

Consumers in EMEA who purchase computers at retail often spend less than planned as sales...

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