Intel – Intel Powers Music MySpace Programme
Client: IntelBrand: IntelCampaign: Intel Powers Music MySpace ProgrammeCategory: Small Budget
SUMMARY
Intel is a brand that customers can't touch. The processor may be the most powerful element in determining computer performance, but it's always sold as part of a package.
With Intel's new top of the range Centrino Duo, offering better wireless connectivity, greater processing power and reduced battery consumption, Intel wanted to ensure that consumers were not short-changed.
Consumers in EMEA who purchase computers at retail often spend less than planned as sales...