Integration Between Marketing and Sales

The integration between marketing and sales is becoming an imperative for companies. This paper discusses practical considerations in building an integrated sales and marketing team in order to improve communication within the organisation as well as with clients, and how the results can help drive the growth of a company.

Integration Between Marketing and Sales

Deborah AthensOracle Corporation

STARTING AT STRATEGY

Many companies don't realize that marketing and sales can help drive the economy. In fact, the way organizations communicate value and reach out to the consumer...