Integration Between Marketing and Sales
Deborah AthensOracle Corporation
STARTING AT STRATEGY
Many companies don't realize that marketing and sales can help drive the economy. In fact, the way organizations communicate value and reach out to the consumer can have a huge impact on the economic recovery. This is why the integration between marketing and sales is becoming an imperative for companies.
The role marketing plays within the company fosters their ability to become engaged with all levels of corporate strategy. Marketing must continually build bridges with product development, product marketing, sales, the CFO and the CEO. Marketing's alliances with...