Integrating research in crisis management decision-making - The maple lead foods\' listeriosis crisis in Canada

Terry Flynn, Christian Bourque

Over the last 24 months, three publicly traded, North American companies (Menu Foods, Matteland Maple Leaf Foods) have provided researchers and practitioners with ample evidence that themost valuable crisis management and communications responses are not determined by the size of the crisis plan but by the effectiveness of the organization’s leadership, mindset and organizational culture.

Integrating research in crisis management decision-making – The maple lead foods\' listeriosis crisis in Canada

Terry FlynnDeGroote School of Business, McMaster University, Canada

Christian BourqueLeger Marketing, Canada

If we behave responsibly, if we put consumers' interest first and we have a substantial action plan that we execute over the ensuing months, and we can address consumers directly, talk to them directly and explain what we have done and what happened within a degree of openness and if we do those things, it maybe a leap of faith, we believe we can regain that trust.1Michael McCain, President...

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