Integrating qualitative methods with biometrics - Exploring consumers' minds in response to TV commercials

Rafal Ohme, Magdalena Jagielska & Agnieszka Wnuk

The presentation contains results of conscious self-reports compared to neurophysiological unconscious reactions (reflected by EEG, EMG, and SC).

Integrating qualitative methods with biometrics – Exploring consumers' minds in response to TV commercials

Rafal Ohme, Magdalena Jagielska and Agnieszka WnukLABoratoryandCo., Poland

INTRODUCTION

Generally, advertising is perceived through the two dimensions...

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