Integrating marketing intelligence sources – Reconsidering the role of the salesforce
Ken Le Meunier-FitzHugh and Nigel PiercyUniversity of Warwick
The aim of this paper is to explore and reignite interest in the use of the salesforce in...
Ken Le Meunier-FitzHugh and Nigel PiercyUniversity of Warwick
The aim of this paper is to explore and reignite interest in the use of the salesforce in...