Integrating marketing intelligence sources – Reconsidering the role of the salesforce
Ken Le Meunier-FitzHugh and Nigel PiercyUniversity of Warwick
The aim of this paper is to explore and reignite interest in the use of the salesforce in...
Ken Le Meunier-FitzHugh and Nigel PiercyUniversity of Warwick
The aim of this paper is to explore and reignite interest in the use of the salesforce in...
WARC subscribers can sign in to keep reading