Integrating high-level (expanded conjoint) research to a portal company
Scott Noble, Jordan Stanley, Ruth Fehr, Alex Gofman and Howard Moskowitz
With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e.
Integrating High-Level (Expanded Conjoint) Research To A Portal Company
The case of FreeRide.com
Howard Moskowitz
President, Moskowitz Jacobs Inc. and i-Novation Inc., United States.Ruth Fehr
Brand Manager, Moskowitz Jacobs Inc., United States.Alex Gofman...