Integrating High-Level (Expanded Conjoint) Research To A Portal Company
The case of FreeRide.com
Howard Moskowitz President, Moskowitz Jacobs Inc. and i-Novation Inc., United States.Ruth Fehr Brand Manager, Moskowitz Jacobs Inc., United States.Alex Gofman Chief Technology Officer, Moskowitz Jacobs Inc., United States.Jordan Stanley President, FreeRide.com, United States. andScott Noble Director of Business Development, FreeRide.com, United States.
INTRODUCTION
The explosive growth of the internet has created new ways by which a manufacturer or service provider can identify customer needs and wants. Each month appears to bring new players into the research world...