Integrating high-level (expanded conjoint) research to a portal company

Scott Noble, Jordan Stanley, Ruth Fehr, Alex Gofman and Howard Moskowitz

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e.

Consumer & shopper panels

Integrating High-Level (Expanded Conjoint) Research To A Portal Company

The case of FreeRide.com

Howard Moskowitz President, Moskowitz Jacobs Inc. and i-Novation Inc., United States.Ruth Fehr Brand Manager, Moskowitz Jacobs Inc., United States.Alex Gofman...

Learn more Get a demo