Integrating Digital Conversations: Laying it on thick with social intelligence

GlaxoSmithKline, a pharmaceutical company, used social listening to collect data findings that were grounded on naturally occurring consumer conversations about athlete's foot in the US and South Korea.

The need to embrace change

As market researchers we need to keep up with the fast changing world around us and in particular the rapidly changing nature of communications. The way consumers connect with each other is evolving, conversations are becoming increasingly shorter in

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