Newspaper E-Mail Marketing: Integrating a New Tool Into the Marketing Mix
Scott Stines mass2one
If you are one of the 100-plus million people with an e-mail address, you have no doubt noticed an increase in the number of e-mail messages (solicited and unsolicited) arriving in your inbox each day. Whether it's the 'joke of the day,' confirmation of a travel itinerary, or your copy of the INMA-produced weekly Newspaper Industry E-Newsletter, more businesses (and associations) are using...