Integrating a new tool into the marketing mix: e-mail

The advent of e-mail as a marketing tool for newspapers has brought with it a new series of benchmarks, rules, and expectations.

Newspaper E-Mail Marketing: Integrating a New Tool Into the Marketing Mix

Scott Stines mass2one

If you are one of the 100-plus million people with an e-mail address, you have no doubt noticed an increase in the number of e-mail messages (solicited...