Integrated marketing: the five most serious challenges, and how to overcome them

Most marketers are wholeheartedly embracing the concept of integrated marketing, but championing, crafting, and executing integrated programs successfully can be a struggle.

Integrated marketing: the five most serious challenges, and how to overcome them

Ellen Neuborne

When Angie Vlasaty joined Trimble Navigation Limited in 2003, one of her first assignments was to promote the use of integrated marketing programs. The objective...

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