Integrated agencies and integrated clients

Simon White

Simon White, marketing and business development director for Momentum UK, puts the case for a radical rethink of how agencies are structured.

Integrated agencies and integrated clients

Simon White

For agencies of every description, integration is the hot issue – particularly how agencies can best structure themselves to deliver effective client solutions. Whole swathes of the UK communication landscape are currently struggling with the problem, and different agency structures are being tried and tested on a continual basis. The extent of the challenge that businesses are facing can be seen by both the length of time and amount of money the industry has invested while searching for a solution.

The number of new and nearly new agency alliances is a clear attempt...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands