Integrate this: Accountability. Return-On-Investment. Transparency.

The ANA (Association of National Advertisers) protests to the three main U.S. television networks about the practice of charging ‘integration fees’ (fees for inserting a commercial into a commercial break).

Integrate This! Accountability. Return-on-investment. Transparency.

Bill DugganMember Services, ANA

These are key concepts impacting today's marketing communications landscape. CEOs, CFOs, and procurement specialists are asking more and tougher questions...

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