Insulet: Animal Crossing omnipod bay

To drive awareness of diabetes in culture, Insulet, the manufacturers of Omnipod® medication, created a gamified experience that garnered 11m earned impressions and generated donations to a key charity.

Situation Analysis

Diabetes is an invisible, often misunderstood disease.

Furthermore, because of stigma and perceived shame, some people with diabetes often hide their condition because it is not considered a "normal" part of society. In fact, they are...

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