Installing peoplemeter TAM panels in 2000

Antonella Sellick-Petra

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier – the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.

Installing Peoplemeter TAM Panels In 2000

Antonella Sellick-Petra ATR

Introduction

Following an accelerated expansion into 13 countries with more than 10,000 peoplemeter homes installed between 1990 to 2000, the AGB Group faced one of the greatest challenges of any TAM supplier, between 2000 and 2002 the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.[1]

These 10,000 households provided a glimpse of the future that pose a number of challenges to anyone involved in peoplemeter TAM, both suppliers and clients. A plethora of new and constantly evolving technologies, an increasing reluctance...

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