Instagram’s fourth-quarter revenues set for 26% year-on-year surge

An overview of WARC Media’s latest Platform Insights report: Instagram.

Instagram is forecast to reach $71bn in 2024, following a strong recovery that has seen its ad revenue bounce back to growth this year, according to WARC Media’s latest Platform Insights report and ad spend forecast. 

Instagram’s parent company Meta experienced three consecutive quarters of year-on-year ad revenue decline, with Facebook faring especially badly in the past year. Instagram avoided year-on-year contractions, per WARC Media data, but growth was largely flat between Q2 and Q4 2022. 

By Q4 this year, the platform is forecast to post quarterly ad revenues of $17.7bn, up...

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