Instacart: Cart Couture

Online grocery service Instacart partnered with fashion designers threeASFOUR to create a one-of-a-kind dress holding over 222,000 pieces of food to target American consumers aged 18- to 45-years-old and drive brand awareness, spark an undeniable amount of conversation and create a boom in orders.

Campaign video: Instacart – Cart Couture

Selected creative: Instacart – Cart Couture


Media Agency: Droga5 New YorkArt Director: Martha GillChief Creative Officer: Scott BellCopywriter: Julia HeydemannExecutive Creative Director: Laurie HowellSenior Art Director: Jason GanSenior Copywriter:Clement Tull...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands