Inspiring the Organisation to Act; A Business in Denial

In response to a potentially disastrous reduction in the size of the jeans market, Levi Strauss commissioned Added Value to deliver a new 'brand vision'.

Inspiring the Organisation to Act:A Business in Denial

Flemming Thygesen, Levi Strauss Europe and Paul McGowan, Added Value

From the day Nick Kamen walked into a laundrette in 1985 through to the mid 90s, Levi Strauss & Co enjoyed unprecedented growth year...

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