Inspiring creativity through online stakeholder involvement - how Electrolux piloted the user forum online for product innovation

Steffen Entzeroth, Menno Urbanus, Ine Dinklo and Edward Groenland

Have you been involved in multi-country innovation research? Or ever wished you had? Do not let the hurdles of such studies hold you back, but instead make it a smart process.

Inspiring creativity through online stakeholder involvement – how Electrolux piloted the user forum online for product innovation

Steffen EntzerothMajor Appliances, Electrolux, Belgium.

Menno UrbanusQualitative Research Department, Blauw Research,...

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