Inspiration from Crocs: How to reduce costs and increase efficiency in brand media investment and budget allocation strategies under inflation?

Judging from the economic data and consumption data in the third quarter, the Chinese market has shown a certain recovery trend, and the contribution of the Chinese people's consumption power cannot be ignored. The market is complex, and the investment allocation should be viewed comprehensively. Short-term and pragmatic investment must be considered, and long-term relationships with consumers must also be established. The brands you see that can persevere are exactly like this. made.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

In 2022, the world will not be easy, and...

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