Insights on Mobile Advertising, Promotion, and Research

Mark Ferris

Wide usage of the mobile phone provides opportunities for marketers and researchers. Consumers are more accessible through these devices, and communication through the mobile internet can more easily be interactive.

Insights on Mobile Advertising, Promotion, and Research

Mark FerrisOne to One Japan

THE MOBILE LANDSCAPE OF JAPAN

Jeff Funk (2002) commented that new technologies tend to be disruptive, improving performance in some areas and reducing it in others. He...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today