Insights into the purchase decision process of low income customers in Central and Eastern Europe
Alexandra WrenUnilever, Czech Republic
Toméš Drtina and Naděžda OdlovéINCOMA Research, Czech Republic
THE CHANGING SHOPPING HABITS IN CENTRAL AND EASTERN EUROPE
In the past decade, the retail structure in the region of Central and Eastern Europe has changed dramatically. The region has become an active battlefield for international retail multiples. New modern retail formats have shown phenomenal development, with an enormous impact on shopping patterns of population in this region.
We can use the Czech Republic as an example: the first...