Insights from the WARC Awards – product solutions to marketing challenges

The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.

Where to listen


04:46 – Introducing our theme: communicating through product solutions or services. 05:31 – Dream Drop, Lotto Max, Canada. 12:13 – The Not Hot Periodwear Collection, Always, UAE. 20:19 – See My Skin, Vaseline, US.

Further reading

Ontario Lottery and Gaming Corporation: Dream Drop

Always: The Not Hot Periodwear Collection

Vaseline: See My Skin...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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