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Insights from the 2022 Creative Effectiveness Lions winners

Highlighting trends among the campaigns entered into the 2022 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
  • Brand partnerships
  • Brand activism
  • Brand purpose
  • User generated content & participation
  • Artificial Intelligence (AI)
  • Brand growth
  • Creativity & effectiveness
  • TV & Connected TV planning & buying
  • Global
  • Turning research into insight
  • Creativity & research
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