Insights from the 2021 Creative Effectiveness Lions winners

Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
  • Tech is becoming increasingly effective as a support to develop creative ideas.
  • Experiences amplified by PR and influencers can drive cultural impact such as KMSZ’s DNA-testing lollipop.
  • Among this year’s winners were brands that tackled apparently mundane briefs through agile, short-term initiatives, applying challenger thinking to lower funnel activities.
  • Grand Prix winner Nike showed how brands can reap the commercial benefits of standing up for issues that matter to their consumers and are true to their business....

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Insights Team
Bray Leino

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