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Insights from the 2021 Creative Effectiveness Lions winners

Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
  • Brand activism
  • Brand purpose
  • Influencers, KOLs
  • Emotion
  • Storytelling
  • Data-driven marketing
  • Agility
  • Creativity & effectiveness
  • WOM, Viral campaigns
  • Behavioural research
  • Cultural influences & values
  • Neuromarketing
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