Insights at Work

The Arabian Gulf region is unique in its near isolation from even rudimentary marketing efforts until the early 1970s.

Insights At Work

Generating insights and integrating into business - in a challenging market

Vishal Tikku Unilever ArabiaRajesh Parupalli NFO Middle East & Africa

The Arabian Challenge

Behind the oil-rich architectural faade and modern infrastructure of Saudi's cosmopolitan cities lies a society difficult to reach and tap into and which ...

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WARC helps you to plan, create and deliver more effective marketing

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  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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