Insight Simplicity: Achieving Enhanced Value For Insight or Taking it to a Shallow Grave?

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age.

Insight Simplicity: Achieving Enhanced Value For Insight or Taking it to a Shallow Grave?

Sangeeta GuptaPepsico, India

Andrew VincentWaves, United Kingdom

INTRODUCTION

Distraction environment

When we present this paper at Conference, delegates will be encouraged (by the organisers) to tweet their comments using the # tag id that has become synonymous with such events. Inevitably some of our audience will also be checking their emails; others will step out to take a call and whilst using all these devices some will become further distracted by all that the internet has to offer. We sincerely hope someone is listening!...

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