Insight into action: the joy of new confidence

This paper explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.

Insight into action: the joy of new confidence

Catriona FerrisUnilever, United Kingdom

Lyn McGregorFlamingo International, United Kingdom

Karen PatersonMillward Brown, United Kingdom

INTRODUCTION

This paper explores a major issue facing many brands and organisations:...

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