Insight as a strategic asset - the opportunity and the stark reality

The market research industry is facing a major and exciting opportunity. If it doesn't respond imaginatively and constructively, market research risks being relegated to a bit-part role in the 'big picture' that is now represented by Customer Insight.
  

Insight As A Strategic Asset The Opportunity And The Stark Reality

Steve Wills Strategic ResearchPauline Williams Nationwide Building Society

Customer Insight is built from multiple sources

Market research is just a building block...