Insight as a Strategic Asset - The Opportunity and the Stark Reality

The market research industry is facing a major and exciting opportunity. If it doesn’t respond imaginatively and constructively, market research risks being relegated to a bit part role in the big picture that is now represented by Customer Insight.

Insight as a Strategic Asset The Opportunity and the Stark Reality

Steve Wills Strategic Research Pauline Williams Nationwide Building Society

The market research industry is facing a major and exciting opportunity. If it doesn'trespond imaginatively and constructively, market...