Insight as a Strategic Asset - The Opportunity and the Stark Reality
Pauline Williams and Steve Wills
The market research industry is facing a major and exciting opportunity. If it doesn’t respond imaginatively and constructively, market research risks being relegated to a bit part role in the big picture that is now represented by Customer Insight.
Insight as a Strategic Asset The
Opportunity
and the Stark Reality
Steve Wills
Strategic Research
Pauline Williams
Nationwide Building Society
The market research industry
is facing a major and exciting opportunity. If it doesn'trespond imaginatively and constructively,
market...
