Insight adding value to a national supermarket

Michelle Chiffers and Tim Knight

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.

Insight adding value to a national supermarket

Michelle ChiffersSomerfield Consumer Insight, United Kingdom

Tim KnightNunwood Consulting, United Kingdom

Napoleon Bonaparte, shortly before being decisively defeated in open battle and promptly exiled to Elba,...

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