Insatiable! America’s never-ending appetite for new products

Allyson L. Stewart-Allen Looks at the explosion of brand extensions and reinventions across the pond.

Insatiable! America's Never-Ending Appetite For New Products

Allyson Stewart-Allen

The US consumer's search for healthier foods is proving a boon for fmcg and fast-food companies, giving them a good excuse for launching line extensions and reinventions....