Innovative online research – The US presidential campaign of Barack Obama case study
Ron RileyInnovation River, United States
Where agreement seems to exist, is this evidence of genuine consensus? Not always. Often, it is closer to what social psychologists call group influence. Often, it's people repeating what others are saying, characterized by a simple lack of independent thinking.
So, having missed Barack Obama's breakthrough speech in 2004, it was easy to dismiss the favorable hype that followed – and instead focus on other priorities. That lasted until November, 2006, when I saw him for the first time....